Analytics & reporting
Client performance
Performance report · October 2026
Strut Consulting
Kristen Ostro (personal) · Lauren McDavid Victor (personal) · Nicole Fuller (personal) · Strut Consulting company page
Total followers
97.3k
+4.2% vs. last month
Impressions
507.3k
+12.8% vs. last month
Avg. engagement
3.7%
+0.6 pts vs. last month
Posts published
59
Impressions by week
Engagement rate
By platform
| Platform | Followers | Growth | Impr. | Eng. |
|---|---|---|---|---|
| 9.0k | 4.4% | 29.1k | 4.2% | |
| 21.1k | 6.7% | 167.4k | 2.7% | |
| 20.4k | 0.7% | 118.8k | 3.6% | |
| X | 16.9k | 4.7% | 68.5k | 2.7% |
| YouTube | 29.8k | -0.4% | 123.4k | 5.3% |
Top posts
18.4%
Behind-the-scenes reel
Instagram · 52.3k reach
26.9%
Leadership POV: industry trends
LinkedIn · 20.9k reach
35.2%
Customer story video
YouTube · 29.3k reach
43.8%
Event recap thread
X · 10.0k reach
Team note (hidden from client): Instagram reels are outperforming — consider shifting 2 LinkedIn slots next month.